a) As discussed in class, how do marketers answer the “fundamental question” with regard to international PRODUCT strategy (discuss the SELECTION CRITERIA and how this would apply to product development in terms of PRODUCT COMPONENTS)? (10) Recalling the approach/tool discussed in class (hint: it was in a matrix format), different PRODUCT DEVELOPMENT/COMMUNICATIONS options are available to the international marketer.  Using this approach,  b) what option would you select for the following case?: Kraft Foods, the makers of  Tang (the orange drink) conducted market research indicating that in certain countries such as Atlantisia, orange drinks are preferred by consumers with breakfast just like consumers close to its headquarters in Northfield, Illinois.  The research also indicated that Atlantisian packaged food regulations require a lower sugar content than the 9 grams per 8 oz. serving that Tang typically contains. (5) AND c) why would you select that option? (5)  d) Any general overall limitations to this approach/tool discussed in class? (5)  

ANSWER EITHER a or b or c (clearly indicate your choice) : a) Identify and briefly describe the distinguishing features of the Japanese DISTRIBUTION system. (4) How do Japanese manufacturers control the distribution process? (3) How has this changed? (3)  b) Identify and briefly describe four types of COUNTERTRADE (4). What are the Pros and Cons of engaging in countertrade as a PRICING approach (6)?   c) Briefly explain two issues regarding secondary data and two issues regarding primary data in International Marketing RESEARCH (8). How does the international marketer deal with such issues in general? (2)

a) Identify and briefly discuss the FOUR MAIN (avoid redundancies- hint: the internet is NOT one of them) types of MARKET ENTRY strategies (12) in terms of each of their implications (i.e. advantages/disadvantages, issues/concerns); b) from a general international business perspective (discuss at least one per strategy) (4)AND c) from an international marketing perspective (discuss at least one per strategy) (4).  

a) Compare and contrast Domino’s broadcast ADVERTISING in the U.S. and in other countries (e.g. Israel, Canada, Taiwan, Japan, Mexico) discussing the major similarities and differences among them (10). b) Briefly explain how companies like Levi’s, Nike, or Coca Cola reconcile a global strategy approach to international marketing, with their international ADVERTISING strategy and the need to adapt communication efforts? (6) [Total: 16}

YET EVEN MORE OPPORTUNITY! OPTIONAL BONUS CASE:   WHITE DOVE SHAMPOO PHILIPPINES CO. Limit your answer to the case text and your knowledge gained from text/in-class material. External research is neither necessary nor beneficial.  As a result, the case is intentionally old while the corresponding situations/issues remain relevant.  The scope of the case is about the marketing mix and its implications. QUESTIONS: Why was the company pricing its products to the level of the A and B markets? Was it a sound pricing policy? Why do you think the company was not using television as much as it was using print media?

ANSWER EITHER a or b or c (clearly indicate your choice): a) Identify marketing’s role in and contribution to ECONOMIC DEVELOPMENT. b) Discuss the components of PRICE STRATEGY and their distinct features in international marketing that international marketers need to apply the fundamental question of international marketing to. c) PRICE escalation and the factors that influence it are a major issue in international marketing. Briefly suggest how a marketer can deal with it  

a) Identify and briefly describe at least three key variables that affect the international marketer’s choice of INTERNATIONAL DISTRIBUTION channels (6). b) Identify at least two methods of overcoming blocked channels (3).

  QUESTION 4 Patricks Zimmer   Lies Patricks Beschreibung von seinem Zimmer und wähle richtig oder falsch. Read Patricks description of his room and then choose true or false.   Ich habe ein Zimmer nur für mich. Auch meine Schwester Sonja hat ihr eigenes Zimmer. Mein Zimmer ist ok. Ich habe dort mein Bett, meinen Computer, ein Sofa, einen Schrank und einen Schreibtisch. Mein Zimmer ist nicht sehr groß, aber ich habe genug Platz für mich. Dort lerne ich für die Schule, höre Musik, surfe im Internet und telefoniere.   Beispiel: Patrick hat einen Bruder. Antwort: Falsch (5)   4.1 Patrick teilt das Zimmer mit seiner Schwester Sonja. (1)   4.2 Patrick findet sein Zimmer in Ordnung. (1)   4.3 Patricks Zimmer ist sehr groß. (1)   4.4 Patrick hat genug Platz in seinem Zimmer. (1)   4.5 Patrick macht Hausaufgaben in seinem Zimmer. (1)

  QUESTION 1 Haustiere   Lies den folgenden Text und beantworte die Fragen. Read the following text and answer the questions.   Luisa hat eine Katze. Die Katze heiβt Ava. Sie ist noch klein und sehr sϋβ. Sie frisst alles gern. Sie lebt im Haus. Anna hat einen Hund. Er heiβt Bello. Er lebt im Haus. Er spielt gern im Park. Anna und Bello gehen oft spazieren. Bello frisst alles gern. Flora hat ein Kaninchen. Es heiβt Biggi und frisst gern Karotten. Biggi lebt im Garten. Maria hat einen Goldfisch. Er heiβt Linus und lebt im Aquarium. Maria fϋttert Linus jeden Tag. Er frisst alles gern.   Beispiel: Wo lebt die Katze? Antwort: Im Haus     1.1 Wer hat eine Katze? (1)   1.2 Wo lebt Bello? (1)   1.3 Was frisst Biggi gern? (1)   1.4 Wann füttert Maria Linus? (1)

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