The horizontal dimension in the VALS framework is ________.

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

The qualitative value of an exposure through a given medium is known as ________.

________ assumed that the psychological forces shaping people’s behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.

The ________ segment of the US premium wine market skews male, has an average age of 35, and uses wine as a badge to say who they are, so they are willing to pay more to make sure they’re getting the right bottle.

Pete always buys Purina dog food for his dog because he believes that it is the best value for the nutritional content. Pete’s loyalty status is best described as ________.

Which of the following terms refers to add-on services such as credit, delivery, installation, and repairs, and is provided by a marketing channel?

Which of the following does NOT contribute to the  custo Brasil (“the cost of Brazil”) for businesses?

Indirect exports have two advantages for a firm: less investment and less ________.

As a service output produced by marketing channels, product variety refers to the ________.