A(n) ________ VMS consists of independent firms at different levels of production and distribution, integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.

In a retailer cooperative, ________.

A(n) ________ includes the producer, wholesaler(s), and retailer(s) acting as a unified system.

In ________, the seller offers goods both individually and in bundles and often charges less for the “bundle” than for the individual products.

________ brands are positioned with respect to competitors’ brands so that more important (and more profitable) flagship brands can retain their desired positioning.

The ________ attack offers the firm an opportunity to diversify into unrelated products, into new geographical markets, and leapfrogging into new technologies.

Pepe Homes manufactures a range of bathroom accessories and fittings that include bathtubs, shower stalls, etc. While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. To this effect, the medium should offer marketers a high degree of audience selectivity and high-quality reproduction. Which of the following advertising media would best serve the advertising purposes of Pepe Homes?

Everyday low pricing is most suitable if ________.

A stock order point of 10 means ordering the product ________.

Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand’s quality image.