Cleanz Inc., a toiletries manufacturing firm, has launched a new range of natural sanitizing wipes. It wants to test its consumers’ reactions to this new product in an economical way. Therefore, Cleanz Inc. sends out flyers to a few selected members of the target market, advertising several of its products along with the new product. Besides this, it also takes the members to a mock shop and monitors their shopping behavior. In this scenario, Cleanz Inc. is using _____.

​Hakimo Corp., a manufacturer of audio equipment, has developed a unique wireless speaker system that runs on solar power. The speakers can operate for sixteen hours after being exposed to the sun for two hours. This new product, which is radically different from anything currently available in the market, would fall in the new product category of a:

The objective of test marketing is:

Which of the following statements is true of a specialty product?

Remnants Perfumes is a high-end, exotic women’s fragrance. The manufacturers of Remnants Perfumes want to establish it as a specialty product. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Which of the following is a difference between individual branding and family branding?

Under the _____ philosophy, functional areas in a company such as marketing, sales, or research/development communicate frequently and are synchronized with purchasing, manufacturing, and logistics.​

An innovation is a product perceived as new by a potential adopter.

Identify a true statement about specialty products.

Daily Farm, a food and beverage manufacturing firm, is known for its unique variety of table sauces. To provide more variations to its customers, Daily Farm recently launched an olive and pepper sauce. The olive and pepper sauce would fall under the category of improved products.