25. Charles wants to use an advertising medium that offers the capability to target a precisely defined group of people, the ability to determine exactly how effective the advertising effort is so that he can justify budget allocations to this medium, and offers the flexibility to meet changing circumstances. Charles should use _____.

46. _____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising schedule.

27. Which of the following is a major problem with direct mail?

16. Which is the most expensive daypart for advertising on radio?

21. When a national television advertiser places ads in select geographic markets, this is termed _____.

9. One of the keys to success of the informercial is ____________. 

24. _________ advertising involves the use of any of several media to transmit messages that encourage buyers to purchase directly from the advertiser.

42. Perky Print is a commercial printer in Omaha that has just started to advertise. Fifty percent of its target audience was exposed one or more times to Perky Print’s advertisements during an established time frame. Fifty (50) is the _____ for Perky Print.

30. Consumers in the ______ age group are more positively disposed towards cinema advertising.

29. The act of discovering hidden facts and relationships contained in databases is called _______.