The current Asian / Asian American population in the U.S. is…

The current Asian / Asian American population in the U.S. is approximately 24.8 million and growing. This group’s purchasing power is $1.3 trillion and growing. As the top Marketing executive for General Motors (a U.S.-based automobile manufacturer and distributor), describe the steps you would take to create a new marketing / advertising campaign to target this specific customer group (to sell more cars and trucks to this group).

Consider the IKEA video advertisement entitled “Dining Room…

Consider the IKEA video advertisement entitled “Dining Room Table” (1994, U.S.) (click on the link). Next, consider the four (4) customer segment types. In your opinion, what specific customer segments are being targeted by this ad (or who might respond favorably to this ad)? Provide support for your answer.  IKEA – Dining room table (US, 1994)