During the ________ stage of a product’s life cycle,  sales show a downward drift and profits erode.

If the shipper owns its own truck or air fleet, it becomes a ________ carrier.

A manufacturer of hiking boots looks at data that indicate that their subsegment of the market called “serious hiker” is declining and is predicted to decline into the future. The firm decides to enter the “low-price” segment with its new items. This is an example of a firm’s ________ to reach a new market.

Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.

The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action.

The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care.

According to Ries and Trout, Cadbury suffered from ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes, powdered milk, and soups, apart from chocolates and candies.

When Mercedes successfully introduced its C-Class cars at $30,000 without injuring its ability to sell other Mercedes cars for $100,000, it was an example of a successful ________.

When sellers agree to provide free maintenance and repair services for a specified period of time at a specified contract price, they are offering ________.

During ________ testing, the company’s technical people observe how customers use the product, a practice that often exposes unanticipated problems of safety and servicing and alerts the company to customer training and servicing requirements.