31) All of the following are examples of sales promotion tools except which?  

29) Which of the following is a weakness of personal selling?          

What is a Vertical Marketing System?  Explain why a business would select Contractual VMS instead of an Administered VMS?  Define the difference between the two as you explain “why.”

24) The ________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.   

27) Disney uses an integrated marketing communications program (IMC) to promote group travel to its theme parks because    

41) Publicity tools are  

37) Frequency in advertising refers to             

55) A ________ contains specific goals assigned to a salesperson, sales team, branch sales office, or sales district for a stated time period.    

47) In terms of performance measures important to marketing managers, unique visitors are       

54) A straight commission compensation plan is one