Sony sells PS5 Playstation to Walmart. Sony’s suggested reta…

Sony sells PS5 Playstation to Walmart. Sony’s suggested retail price is $279.95. For consumer electronics in this category, Walmart expects a margin of ​​​​​​​28%. Given this information, what is Sony’s wholesale price to Walmart for the PS5?

As you know, fairness of the transaction is an important com…

As you know, fairness of the transaction is an important component of pricing. This helps us understand why some consumers are willing to pay $0.75 for a soft drink from a small, run-down grocery store and $5.00 for a similar soft drink from a fancy hotel. Which element of fairness of the transaction is illustrated by this example?

Suppose you are the brand manager for the HP ENVY 5055 Wirel…

Suppose you are the brand manager for the HP ENVY 5055 Wireless All-in-One Photo       Printer. The printer price is $71.00 and the unit variable cost is $40.00. The estimate for the number of units sold each week is 2,494. What is the total contribution for one week?