Suppose you are the brand manager for the HP ENVY 5055 Wireless All-in-One Photo       Printer. The printer price is $71.00 and the unit variable cost is $40.00. The estimate for the number of units sold each week is 2,494. What is the total contribution for one week?

What is the basis for differentiation for functional brands?  

Suppose you are a sales manager for DeWalt power tools. One of your primary responsibilities is training. You recently read an article that describes a meta-analysis of personal selling. The study identified four determinants of salesperson performance–motivation, aptitude, skill, and role perception. Which of the salesperson performance determinants are affected by training?

The three components of brand positioning are: 1) competitive frame of reference, 2) points-of-difference (PODs), and 3) points-of-parity (POPs). Points-of-parity:  

If you are not reaching the heart of your target market, you are not marketing. To make an emotional connection (reach the heart), marketers must understand how consumers cross the personal relevance bridge. For consumers, the personal relevance bridge shows the connection between:

The add-on sales of French fires and soft drinks at In-N-Out Burger is an example of which profitability driver?

The Puj Tub makes bathing a little baby so much easier. It is made from soft foam that folds and conforms to almost any sink. The Puj Tub cradles and protects the baby during bath time. When not in use, the Puj Tub can hang flat for easy drying. Entrepreneurs developed this new product by: 

The possible price range for any given product or service must fall:  

True or False: The Minoan Thalassocracy is something we can definitively say existed, based on the literary and archaeological record. 

What’s the name of this fresco, and where was it found?