Which of the following functions of public relations departments involves presenting news and information about the organization in the most positive light?

Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?

Jeremy is concerned about his selection of a new hair spray because he is concerned it will not perform as well as his usual brand, which may result in embarrassing, flat hair in front of others. The type of risk Jeremy perceives is ________ risk.

A dance school in the Bronx teaches professional hip-hop and salsa classes. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.

Ford believes its cars to be of higher quality than General Motor’s but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers’ perceptions of its competition.

Premiums, as a consumer promotion tool, are defined as ________.

Optimal order quantities exist when the curves for the order-processing cost per unit and inventory-carrying cost per unit ________.

When a marketer tries to alter a consumer’s beliefs about a company’s brand to get the consumer to rethink a purchase decision, the marketer is using ________.

Xerox offers a ________ approach to prospective clients when it offers a complete turnkey solution, including the operation and management of the client’s information and communication need.

Companies may wish to implement a(n) ________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers.