The first step in the business unit strategic-planning process deals with which of the following?

Robin wants to find the perfect gift for her grandparents’ 50thwedding anniversary. She started looking for the gift last month and expects to spend another couple of months if needed to find a gift they both will like. Robin is engaging in

The American Red Cross, a service firm whose goal is that its revenues will equal its costs is a

Mars, Inc., sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and Three Musketeer candy. This variety of names is typical of a _____ strategy

Setting the highest initial price that customers really desiring the product are willing to pay is called

Customer loyalty is an important method of:

Consumer buying behavior is affected by:

Adidas Group owns Reebok, Rockport, and Greg Norman brands. Adidas uses the different brands to pursue a(n) ________________________ strategy.

When Toyota introduced hybrid cars, there were waiting lists to buy them. Then Honda and a few other manufacturers entered the market, shifting the product life cycle for hybrid cars into the _____________ stage of the product life cycle.

_______________ starts the consumer decision process and can be stronger or weaker, depending on how far the needy state is from the desired state.