Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?

A product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value gives the ________ cost.

Audi models featured prominently in the 2010 blockbuster  Iron Man 2, including main character Tony Stark’s personal R8 Spyder. Which of the following is the most rational explanation for Audi’s decision to associate itself with the movie?

Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?

During ________ testing, the company’s technical people observe how customers use the product, a practice that often exposes unanticipated problems of safety and servicing and alerts the company to customer training and servicing requirements.

Which of the following statements is true about the five forces identified by Michael Porter that determine the intrinsic long-run attractiveness of a market or market segment?

When one unit charges another unit in the same company for goods it ships to its foreign subsidiaries, the charge is called a(n) ________ price.

When museums charge a lower admission fee to students and senior citizens, this form of price discrimination is known as ________ pricing.

Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a “soft sell” approach for her new makeup line. The communications mix mode that has these characteristics is ________.

When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Tommy Hilfiger conveyed the brand’s category membership by ________.