Which of the following functions of public relations departments involves presenting news and information about the organization in the most positive light?

Which of the following is true of brokers?

A(n) ________ is any good, service, or idea that is perceived as new, no matter how long its history.

E&OE is trying to minimize its inventory costs, which are extremely high. The company has realized that it can achieve this by maintaining a near-zero inventory and producing more products only once it is ordered. Which of the following is true for E&OE?

JSE Securities Exchange is the largest stock exchange in Africa. The JSE provides a market where securities can be traded freely under a regulated procedure. The company acts as an intermediary between the traders. JSE is an example of a(n) ________.

Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?

A product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value gives the ________ cost.

Audi models featured prominently in the 2010 blockbuster  Iron Man 2, including main character Tony Stark’s personal R8 Spyder. Which of the following is the most rational explanation for Audi’s decision to associate itself with the movie?

Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?

During ________ testing, the company’s technical people observe how customers use the product, a practice that often exposes unanticipated problems of safety and servicing and alerts the company to customer training and servicing requirements.