Which of the following functions of public relations departments involves presenting news and information about the organization in the most positive light?

Apple’s iPod shuffle is an example of ________.

Randall Ringer and Michael Thibodeau see ________  as based on deep metaphors that connect to people’s memories, associations, and stories.

Purchasers of theatre tickets receive a 20 percent discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?

If Ampex Support Systems is the single supplier for a local manufacturing company’s MRO (maintenance, repair, operating) supplies and needs, Ampex Support Systems is considered as providing ________ for the manufacturer.

Personal influence in marketing communications carries great weight when the ________.

Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand’s category membership by ________.

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

________ is a source of a spokesperson’s credibility that describes how objective and honest the spokesperson is perceived to be.

A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n) ________ problem.