Plastics.com allows plastics buyers to search the best prices among thousands of plastics sellers. Plastics.com is an example of a(n) ________.

For a frequently purchased new product, the seller estimates repeat sales as well as first-time sales. A high rate of repeat purchasing means customers ________.

Use of Power (Scenario) Broomer manufactures fashion apparel for women, men, and children. Its products are in high demand and apparel stores are more than willing to carry and sell Broomer’s garments. The company recently introduced a new clothing line named “Inducer,” targeted at youth. However, the new line is not well received by the market, and sales fail to take off even three months after its launch. In an effort to boost sales, Broomer offers its retailers a higher margin for promoting and selling products from the “Inducer” line to customers. This is an example of ________ power.

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

A salesperson performing over-the-counter sales in a medical store can be referred to as a(n) ________.

The ________ says people have a general tendency to attribute success to themselves and failure to external causes.

A winning formula for many ________ brands is craftsmanship, heritage, authenticity, and history, often critical to justifying a sometimes extravagant price.

Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?

With respect to e-procurement, Acosta, Ahold, Best Buy, Carrefour, Family Dollar Stores, and several other companies joined forces to form a ________ called 1SYNC to use their combined leverage to obtain lower prices for raw materials.

The ________ of a product mix refers to how many variants are offered of each product in the line.