________ refers to data, information systems, and advice services that the seller offers to their buyers.

High levels of brand ________, or the extent to which consumers feel they are “in sync” with the Fox News brand and engagement in Fox News programs, often leads to greater recall of the ads Fox News runs.

When Amy goes shopping for clothes, she goes into every store in the mall looking for the best deal. She is very price conscious. On the basis of loyalty status, Amy can be described as a(n) ________.

Companies typically start their international foray with ________, which involves working through independent intermediaries who sell their products abroad.

Which of the following types of distribution involves severely limiting the number of channel intermediaries?

When hotels drop their rates on the weekends, this form of price discrimination is known as ________ pricing.

Realizing that although household products is a huge category – taking up an entire supermarket aisle or more – it is an incredibly boring one, the founders of Method Products designed a sleek, uncluttered dish soap container that also carried functional advantages, such as ease of dispensing soap and cleaning. Method is competing in the crowded market for household products on the basis of superior ________.

Brand personality analysts identified the popular music channel MTV as daring, spirited, and highly imaginative. As per Jennifer Aaker’s research, which of the following brand personality traits best suits MTV?

________ questions ask about the consequences of the buyer’s problems.

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?