________ cost is the cost per unit at that level of production; it equals total costs divided by production.

American businessman King Gillette pioneered the sales model in which razor handles were given away for free or sold at a loss, but sales of disposable razor blades were very profitable. This is known as the ________ model.

________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.

In an adapted marketing program, the company ________.

On an online ________, prices change by the minute.

With respect to the brand building pyramid, the branding objective of developing deep, broad brand awareness corresponds to which of the following “building block levels”?

The sale of turkeys in the United States is highest in mid- to late November, as people buy turkeys to serve at Thanksgiving. Grocery stores that specifically advertise turkeys at this time of year are segmenting on the basis of ________.

Brand salience ________.

Business buyers may get new ideas at a trade show, see an ad, or receive a call from a sales representative who offers a better product or a lower price compared to the current in-supplier. These situations motivate the ________ stage.

Patrick J. Robinson and his associates have identified eight stages in the business buying-decision process . This model is called the ________ framework.