A Wisconsin farm produces and sells organic produce and eggs. The farm sells to “members” that buy shares for a season and who then pick up their goods directly from the farm. In addition, produce and eggs are sold from a small stand at the farm along the main county road. Both of these channels are examples of a

A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. The refrigerator offers the youngsters many alternatives—soft drinks, fruit drinks, sport drinks, and bottles of Sunny Delight drink. The ad, which shows the teens happily selecting Sunny Delight over all the other product offerings, appeals to the consumers’ __________ for liquid and attempts to shape consumers’ __________ for the advertised product.

Which of the following is the LEAST appropriate advertising objective?

Which of the following is NOT an example of sales promotion?

When Creative Pen Company designed a new, ergonomically-friendly pen, they wanted to, literally, get in the hands of as many consumers as possible. Creative Pen will likely choose a(n) ______________ distribution intensity.

The ___________ for American Red Cross is “The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, will provide relief to victims of disasters and help people prevent, prepare for, and respond to emergencies.”

The ___________ for American Red Cross is “The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, will provide relief to victims of disasters and help people prevent, prepare for, and respond to emergencies.”

If you were to buy five dwarf peach trees from the Stark Bros. fruit trees and landscaping catalog in five separate orders, you will pay $108.99, but if you order its assortment (1 each from five different dwarf peach trees), you pay $89.99. Stark Bros. uses

__________ are SBUs with a low share of slow-growth markets—they may generate enough cash to sustain themselves, but they do not hold the promise of ever becoming real winners for the firm.

When a man picks up a teddy bear in a toy store and tells the clerk, “This is for my son’s first birthday,” which situational influence is being demonstrated?