Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?

In an attempt to tailor its products to suit the requirements of consumers in India, LG introduced the aero-comfort system. A remote control is programed to regulate both the air-conditioning and the ceiling fan. Consumers can switch off the AC and increase the ceiling fan’s flow once the desired temperature is achieved. This not only increases convenience, but also cuts down electricity charges. LG’s aero-comfort system is an example of which of the following?

Xerox offers a ________ approach to prospective clients when it offers a complete turnkey solution, including the operation and management of the client’s information and communication need.

Newman Inc. is a company that manufactures saddles specifically for horses that race in derbies in the United States and the United Kingdom. Within this context the firm is exhibiting the role of a ________ specialist.

Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. To communicate its unique position – and to avoid association with its Explorer and Country Squire models – the vehicle, eventually called Freestyle, was designated a “sports wagon.” According to the given scenario, Ford Motor Co. conveyed their brand’s category membership by ________.

Companies normally develop ________ rather than single products and require sellers to establish perceived quality differences between price steps within it.

According to research studies, the closest relationships between customers and suppliers arise when ________.

In the ________ category of buyer-supplier relationship, although bonded by a close, cooperative relationship, the seller adapts to meet the customer’s needs without expecting much adaptation or change on the part of the customer in exchange.

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

A ________ relationship is a cooperative one where the seller adapts to meet the customers’ needs without expecting much adaptation or change in exchange.