Starbucks, in an effort to better serve it’s responsible con…

Starbucks, in an effort to better serve it’s responsible consumer base who annually spend thousands of dollars on sweetened coffee drinks, decides to launch a liquor line since there’s nothing that could possibly go wrong with doling it out at the drive-through. This new line is what type of marketing concept?

In class, we discussed how consumers sometimes prefer to kee…

In class, we discussed how consumers sometimes prefer to keep their existing products, like a car or a smart phone, and just continually fix them up, rather than purchase a new model, even when that new model is superior. Which of the following terms describes this concept?