You run a small set of franchise restaurants around North Fl…

You run a small set of franchise restaurants around North Florida. Recently, you received a public, negative review from a customer who had received poor quality take-out. The customer made no attempt to contact the store itself and immediately posted the review, instead. What should you do?

You’re at Whole Foods Market, surveying types of cheddar che…

You’re at Whole Foods Market, surveying types of cheddar cheese to buy, and come across a seemingly cheaper, in-store brand, called 365. Next to it are Tillamook and Organic Valley, which each have similar-looking cheddar blocks. What type of brand does 365 best represent?