If an individual has 3 copies of chromosome 18 they would have

A company that wants to practice skimming must rely heavily on cost reductions to support the strategy.

A company wants to interpret its perceptual map correctly. Two brands are close together on both axes. What does this imply?

Market expansion requires new product features to attract new segments.

A brand notices that the pioneer in the category has weak distribution relationships and plans to outperform by building strong retail presence. What follower advantage is targeted?

A company sees that its category offers little room for product improvement. Customers perceive all options as nearly identical. What should the company prioritize?

A nutrition brand introduces a limited edition high priced supplement to recover development costs before competitors enter. Which model is used?

A brand in maturity that tries to compete mainly by adding many small, unnoticed features is correctly following a differentiation strategy.

A competitor launches a nearly identical version of a firm’s product. The firm wants to avoid competing purely on price. Which move strengthens advantage?

Which of the following is a sign that a category is mature?