According to the Census Bureau, a ______ household is a householder living alone or exclusively with others to whom he or she is not related.

Which dimension of self-concept refers to the individual’s perception of “who I would like to be”?

____ describes how a child learns appropriate, or inappropriate, consumption behaviors by observing others.

All written work must be organized in sections with headings, double-spaced, use 12 pt. Times New Roman font, and have page numbers and one-inch margins and your name on the paper. Additionally, papers must be Word documents with your last name as part of the document name.

Which of the following is a factor determining the extent of a reference group’s influence on a consumer?

A _____ has at least two members related by birth, marriage, or adoption, one of whom is the householder (i.e., one who owns or rents the residence).

Which of the following is NOT an outcome of studying consumer behavior?

A part of the larger market whose unique needs & characteristics differ from other parts of the market is referred to as a (n) _____.

The way in which an individual has learned and adapted to his new, non-native, culture is known as _______.

Dana is watching television when a commercial for a brand of bathroom cleaner comes on. She is not very interested in the product category, but the ad was entertaining and made her laugh. As a result, she had a positive attitude toward the brand of cleaner advertised. According to the Elaboration Likelihood Model, which route to persuasion influenced Dana?