Every week a local pizzeria includes a flyer with that week’s special offers in the local newspaper. It decides to continue this practice, even though it cuts into profits because most of the customers use the coupons listed on the flyer. As the pizzeria’s marketing advisor, you suggest that the business

The manner in which a business handles a major event that threatens the reputation and survival of a business is known as

A restaurant named “The Farmer’s Table” advertises that it uses only the freshest locally grown produce to create its menu. One of its signature items is strawberry shortcake (made with fresh strawberries), and the dish is on the menu year round. The climate allows strawberries to be locally produced for only about 60 days out of the year. This restaurant is in danger of violating

A manager would like to increase the customer base for the restaurant. In order to do this, a sales promotion will be initiated in which

A restaurant has a small bulletin board placed right beside the cash register where customers can easily see it as they are paying their bills. This bulletin board is used to display the daily specials, all POP and POS materials, customers’ business cards, and the announcement for the employee of the month. Often announcements are posted on top of other information. As the new manager of this operation you decide to

A casual restaurant does primarily lunch business for business people. It sells freshly baked cookies in small bags and has them available for purchase right beside the cash register, as people are paying their bills. Which component of the restaurant’s on-site merchandising program would this be?

A manager meets one of the event sales staff people in the hallway and asks what she or he thinks of the new event menu. The manager is trying to

The term that describes all of the activities that retail managers perform when selling their products is

A sports bar is looking for a programming partner for its fall television advertising campaign. The best partner would be a station that specializes in

Computer-based and non–computer-based systems that deliver information via public airwaves are known as