Most businesses slowly change the amounts they charge customers, even when they clearly recognize strong demand.

Slotting allowances refer to money paid by producers to retailers to guarantee display of their merchandise.

Culture is the broadest environmental determinant of consumer behavior.

Career counseling session is an example of a pure service on the goods-services continuum.

Successful implementation of IMC requires that everyone involved in every aspect of promotion function as a team, presenting a consistent, coordinated effort at every point of customer contact.

The wheel of retailing attempts to explain the patterns of change in retailing.

Manufacturers’ brands are also called national brands.

Most companies set prices using competitive pricing as their primary pricing strategy.

The target market for a product is the specific segment of consumers most likely to purchase that particular product.

Mass media such as TV ads, while still useful, are no longer the mainstay of marketing campaigns.