Claire’s office, consisting of mostly Penn State alumni, has an objective “to raise $4,600 for THON.” Considering the model for setting objectives, this statement is an effective objective.

In the realm of entrepreneurship, the intent of a feasibility study is to investigate the competition and select products based on your competitive advantage.

In this module, you watched a video with Michael Porter. Here, he applied the five forces to a particular industry, one that he argued is among the least profitable industries. What is this industry?

Considering the strategic planning process, a multinational consumer goods company primarily engages in a situation analysis for all the following reasons, EXCEPT:

Magazines such as Elle Decor, House Beautiful, and House & Garden, are aimed at readers interested in interior design and home decor. What type of business-level strategy does this scenario illustrate?

Rebecca recently graduated from college with a degree in management and is working as a Human Capital Consultant for a multinational professional services network. Her first assignment is to train employees at Company Z on a new system. She soon finds that many of the employees at Company Z are resisting the new system. The following points are among the major reasons that employees tend to resist change, EXCEPT:

In the realm of entrepreneurship, the intent of a feasibility study is to investigate the competition and select products based on your competitive advantage.

Company One is a leading multi-brand luxury goods company. Company Two, one of the largest manufacturers of sunglasses and optical frames has a _________ for the production and worldwide distribution of branded eyeglass frames and sunglass collections for Company One.

Company One is a leading multi-brand luxury goods company. Company Two, one of the largest manufacturers of sunglasses and optical frames has a _________ for the production and worldwide distribution of branded eyeglass frames and sunglass collections for Company One.

Matthew is upset that his company is implementing a new policy for submitting vacation time. The new policy requires an employee to provide a one-month notice when requesting time off and waiting for supervisor approval before an actual request can be confirmed. Matthew feels that the current policy, where employees can request time off at any time, still with supervisor’s approval, is sufficient and that a change is not necessary. He says, “It’s easier to just keep the old process in place.” In fact, he does not see how the new policy can be implemented without becoming an inconvenience to both employees and supervisors, causing inefficiency in scheduling. What is Matthew’s reason for resisting change?