Advaith is opening a business in which he will be showing people how to skydive alone. Since his customer base is unable to properly sense the benefits of the products, he decides it is a good idea to create a mascot to personify the traits his company wants to convey. They come up with a flying squirrel called Felipe as their new mascot, who shows off fun traits of skydiving. What characteristic of services does Felipe solve?

Josie invented and has been successfully selling a new clear safety pin. This clear safety pin has gone through the introduction phase of the product life cycle and is now in the growth stage. Lately, many competitors have started to enter the market. At this stage, what is important for Josie to do to continue to grow?

How is inventory of services different from that of products?

Isabella is shopping for skincare products and chooses items from different brands within L’Oreal’s portfolio, such as Essie for her nail polish, Maybelline for her mascara and Garnier for her shampoo. What branding strategy is L’Oreal using?

The new-product development process is

Nike sells its products through various retailers, including Walmart and Amazon. To stay ahead of competitors and ensure customers choose Nike over other brands, the company invests in prominent ad placements on Amazon’s website, targeting shoppers searching for athletic shoes. At this stage of the product life cycle, Nike is focused on creating what type of demand?

Johnny had a long day and decided to treat himself and get some fast food. He noticed a new burger chain called “Best Beef Burgers”. Johnny walks in and orders a normal cheeseburger and fries. When he received his order, he opens the bag and the “Best Beef Burgers” theme song starts playing from the top of the bag. Johnny is beyond pleased and surprised. The song that played out of the bag represents which level of the product?

Sterile Feral, Inc., is a nonprofit organization that catches wild or stray cats, and then neuters, vaccinates, and releases them. Veterinarians are particularly impressed with how effectively and safely the organization performs its service each and every time. With which service quality dimension are veterinarians most impressed?

A new bakery opened on West University Ave called “Gator Bakor”. This bakery sells a range of bread products, pastries, coffee, tea, mugs, and t-shirts. They have a variety of options to choose from in each of these categories. All these categories combined make up which of the following for “Gator Bakor”? 

3) Querido familiares,  les pido que ____________________ (hablar) con la verdad con él sobre su estado.