What is the “double bottom line”?

 Rent is an expense that does not change with changes in production or sales volume. What type of cost is this?

 A financial ratio that will tell you whether or not a firm has enough resources to pay its debts over the next 12 months. Can you convert assets into cash quickly? Ex: 2.2 = $2.20 cash for every $1 debt.

 Shares of company ownership.

 A type of research that focuses not on the customer but on the business as a whole to provide a broad perspective.

Which of the following is NOT a key principle of personal selling?

 In order to finance your business, individuals made loans to you (the company) for more than one year which you must repay at a given time with interest. You are promised a specific return and will get the initial investment back at a given time with interest.  What is this type of financing called?

What two mutations would result in constitutive expression of the lac operon?

 A pricing strategy that uses a low price during the early stages of the life cycle to gain market share and then typically raises prices later. Ex. Toyota Prius

The one-time expense of opening a business.