Imagine you’re part of your university’s PRSSA chapter and w…

Imagine you’re part of your university’s PRSSA chapter and writing a blog post about the 2024 PRSSA National Conference. You want to link specifically to the 2024 PRSSA National Conference webpage. Which is the best example of anchor text when linking to this page?  

Matthew has been hired to help a company with their image. R…

Matthew has been hired to help a company with their image. Right away after starting he realizes that one of their problems is they never include captions on their photos in social media. So, he plans to talk with them about this easy fix. What should he tell them the goal of photo captions should be?