Sue Flay owns a French style bakery. As a small business she…

Sue Flay owns a French style bakery. As a small business she relies heavily on customer referrals, so she distributes the following NPS survey to shop patrons over the month of May:“On a scale of 0-10, how likely is it that you would recommend us to your friends or colleagues?” Their ratings are summarized in the table below.  image What is the NPS as calculated from these data?

In the recent decade, society has moved to focusing more on…

In the recent decade, society has moved to focusing more on a healthier lifestyle that will also help keep the environment thriving. As a result, Burger King decided to introduce its meatless Impossible Whopper to accommodate customers that were vegetarian and to help reduce environmental impact. The process that Burger King used to collect and interpret information on changing social values related to meat, nutrition and sustainability that leading to this decision is called…

Louis went to a new restaurant that just opened in town afte…

Louis went to a new restaurant that just opened in town after hearing great reviews from friends and family. After having to wait for an hour, he was seated at a crammed table in the corner and his steak came overcooked. Based on the example and our discussion of expectancy disconfirmation in lecture, which satisfaction is Louis likely to be in?

For 2021, Wendy’s wanted to make some changes to its look to…

For 2021, Wendy’s wanted to make some changes to its look to attract more new customers. To gain more attention to its restaurant, Wendy’s decided to flip its “W” upside down to make an “M.” McDonalds is looking to sue Wendy’s for violating its trademark on its famous “M.” Which law will McDonalds use in court to protect its trademark?

Samantha Miller created a local donut store called “Donutcha…

Samantha Miller created a local donut store called “Donutcha Want It.” Her research indicates that customers fully understand what donuts are and what to expect when buying them. So she does not need to expend effort improving her donuts. Instead, she needs to spend more effort getting her donuts carried in more stores and coffee shops. Based on this description, what business orientation best describes Donutcha Want It’s approach?