U.S. sugar import quotas have existed for more than 50 years and preserve about half of the U.S. sugar market for domestic producers. These quotas are examples of ________.

Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle.

Which is an example of a demographic segmentation variable?

________ appeals to consumers’ taste, sight, touch, smell, and hearing.

Superior image, unique product features, and better service are all examples of ________.

Millennials are also known as ________.

The term ________ describes a brand’s value over and above the value of the generic version of the product.

Reports published in popular and business press, studies that private research organizations or government agencies conducted, and published research on the state of the industry from trade organizations are examples of ________.

Our purchase choices shaped by when, where, and how we shop, are called ________.

Which of the following is an advantage of using single sourcing?