The target audience for a social media marketing campaign depends on the goal of the marketing effort.

The first step in the marketing research process is to conduct exploratory research, and then use the information to define the problem.

An internal partnership consists of a relationship that involves long-term exchanges of goods or services in return for cash.

Primary metropolitan statistical areas (PMSAs) are identified within areas of 1-million-plus populations.

Videotaping consumers in action is gaining acceptance as an observational research technique.

A brand name should give buyers the correct connotation of the product’s image.

Controlling demand for a new product through the skimming strategy could save a company from dissatisfied customers by matching supply to the demand.

The success of any IMC program depends on identifying the members of an audience and understanding what they want.

The target market for a product is the specific segment of consumers most likely to purchase that particular product.

Critics of Maslow pointed out that depending on the personal value system of an individual, he/she might skip the level of esteem needs and move directly toward self-actualization.