11)   Of all the elements of the marketing mix, decisions involving advertising are most often affected by cultural differences among country markets.

32)    Of all the elements of the marketing mix, decisions involving advertising are those most often affected by cultural differences among country markets.

14)    International advertisers prefer global television (satellite broadcasts) due to the availability of accurate market data in most countries.

20)    A study of a representative sample of European consumers indicated that ___________.   

25)   Cargo ships are reducing transit time and are larger and thus able to carry more containers. What is the disadvantage of this for U.S. companies’ imports?

5)   Transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to which of the six Cs of the channel distribution strategy?  

19)   The only way to avoid linguistic problems in advertising communication is by _____________.   

Which one of the following would be classified as employed?

Which of the following is most likely to cause an economic expansion (boom) in the United States?

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