The HR department needs to utilize text analytics tools to extract applicants’ information (e.g., educational background, work experience, and skills) from their resumes. Which of the following is the most appropriate tool to use here?

A multinational corporation had an office in Palo Alto, California, and an office in Bangalore, India. A 21-year-old American computer science graduate works as a software tester at the Palo Alto office. A 21-year-old Indian computer science graduate has an identical position at the Bangalore office. The American worker earns $75,000 per year in salary and benefits; the Indian worker earns $10,000 per year in salary and benefits. Is this arrangement moral? Should the company give equal pay and benefits for equal work? Use arguments for or against globalization to support your stance. (20 points)  

How was Kia able to successfully enter the highly competitive U.S. automobile market?

When Dollar Shave Club promotes its lower prices as a reason to choose them over competitors, which strategy is it using to gain a competitive advantage?

________ are streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand via word of mouth, buzz, or viral marketing methods.

The ________ phase is the gateway to customers’ interaction with the company’s offering. It is in this phase that target customers encounter the company’s offering.

________ can track customer satisfaction directly, measure repurchase intention and also gauge a consumer’s willingness to recommend the company and brand to others.

Which of the following statements best reflects how luxury brands are responding to digital technology

In advertising, the strategy of alternating periods of activity with period of complete silence is know as:

________ focuses on how company can effectively reach and serve the customer segments it has already prioritized.