A brand name must qualify for legal protection.

Core regions are locations where marketers get majority of their sales.

The influence of reference groups is more significant in case of children, when compared to adults.

Providers can maintain inventories of their services.

Database marketing is not effective in identifying potential customers as it increases the marketing and promotion costs.

Building and managing long-term relationships between buyers and sellers are the hallmarks of transaction-based marketing.

To be successful at e-business, firms must establish and maintain competitive standards for customer service.

Many consumers shop for reasons other than just purchasing needed products.

Sports celebrities and actors use social media marketing to create a positive public image.

Typical sources of internal company data are sales records, financial statements, and marketing cost analyses.