If a company produces “classic” bike styles and wishes to keep their product range the same, but wishes to market to new segments (e.g., college students on the go or active seniors) then they are following which type of growth strategy?

Which of the following is a type of experiment advertisers will run on consumers, where the consumer watches an ad and then indicates on a dial whether they like or do not like the ad?

The test marketing was successful. Now, Jahzara needs to estimate the sales potential of the new all-natural cleaning product her company developed. The market potential (MP) is $1,000,000 (1 million dollars), the purchase intention is 0.5 and the price (Pr) is $10, then what is the sales potential (SP) in millions of dollars?

Your company has a unit cost of $80. You would like to use unit cost pricing with an intended return of 30%. What price should you charge?

Explain the concept of GRP (gross ratings points) and give an example for your project group company. Make five good business points in essay format.

Define advertising and describe two advertisements that would be appropriate for your project group company. Relate each advert to a stage of the marketing funnel/marketing process.Make five good business points in essay format.

Identify the blood vessel indicated by the green #1. BONUS:  What blood vessel empties into the blood vessel in green #1 from the heart?

Do you agree that you can shift the consequence of a risk and responsibility of its management to a third party? If yes, how? What kind of risk response strategy would you use if the proposed response is outside of the project scope? 

What improvement process does a project that uses Six Sigma principles use? Briefly explain the process.

What is a float in project scheduling? How does free float differ from total float in project scheduling? Do activities on the critical path have any float or slack? Why or why not?