Marketers can use grassroots marketing approach to develop long-lasting, individual relationships with loyal customers.

To be successful at e-business, firms must establish and maintain competitive standards for customer service.

Geographic information systems (GIS) simplify the job of analyzing marketing information by relating data to their locations.

Asian Americans are an attractive target to marketers as they have the fastest rising income.

Successful internal marketing efforts create satisfied employees who spread positive word-of-mouth messages to relatives, friends, and acquaintances.

The interactions at the first level of relationship marketing are most likely to lead to a long-term relationship.

A chocolate bar bought while standing in the checkout line is an example of staples.

Successful customer relationship management systems reduce costs by empowering customers to find the information they need to manage their own orders.

A syndicated service can also be considered a type of limited-service research supplier.

In a cluster sample, each cluster reflects the diversity of the whole population sampled.