Citibank offers an opportunity for credit card customers to transfer balances from competitive cards and pay low financing for a six-month period. After the introductory period is over, the rate will increase to the normal interest rate. Citibank’s strategy is to penetrate the market and obtain increased market share.

Specialty stores typically carry convenience and shopping goods.

Rising in popularity during the 1990s, power centers offered value because they underpriced department stores while providing a huge selection of specialty merchandise.

In the case of convenience stores, customers usually compare prices, assortments, and quality levels at competing outlets before making purchase decisions.

Cooperatives help independent retailers to compete with chains by providing volume buying power.

Customer relationship management systems are more beneficial to retailers than to B2B firms.

National brands sold exclusively by a retail chain are called captive brands.

Price is generally the deciding factor in purchasing raw materials since the costs vary widely across markets.

Karen prefers to buy Chemtec’s cleaning products over other brands if they are easily available in the market. Karen is in the brand insistence stage of brand loyalty.

Trade-ins are seldom used in sales of durable goods.