In the  FABV approach, if the salesperson is discussing the monetary terms associated with the offering, s/he is talking about ________.

Volkswagen concentrates on the small-car market and Porsche on the sports car market. These would be examples of what is called ________.

An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________.

If a consumer is shopping for a smart phone, all of the smart phone options available in the market – whether a consumer knows about them or not – is called the ________ set.

Which of the following is a sales promotion tool that is consumer franchise building in nature?

GM employees work at large customer facilities to reduce materials-management spending. This is an example of the solutions to ________ form of solution selling.

General Motors’ executives work for a short time in some dealerships, and some dealership owners work in GM’s dealer policy department. This strategy helps the company avoid conflicts with its dealers. This is an example of the ________ strategy.

When shopping for tires for your automobile, you notice that the manufacturer you have selected has tires for your car priced low, average, and high, based upon performance and features. This is an example of what type of product-mix pricing?

Poga International, a multinational beverage corporation identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?

Robert has heard about the latest cell phone from LG Electronics that features Wi-Fi hotspot technology. Wi-Fi hotspot is a technology that allows users to share mobile internet with other Wi-Fi enabled devices. Robert visits the company’s Web site to read more about the phone. Robert is in the ________ stage of consumer-adoption process.