The Egyptians believed the ___________ to be the Center of the Universe.

 It may seem strange, but often we that a lot of the same companies try to locate in the same place. For example, all the car dealerships seem to be located near each other. What is the idea of locating near other similar types of business called?

 You need to set a promotional budget and decide to just take whatever money is left over after other expenses are paid and buy some ads in the newspaper. What type of budget is this?

 If you start a non-profit, you would measure cost by measuring how much will it cost to bring about change. Ex: $5 to feed a homeless person.

   What is the “double bottom line”?

 Rent is an expense that does not change with changes in production or sales volume. What type of cost is this?

 A financial ratio that will tell you whether or not a firm has enough resources to pay its debts over the next 12 months. Can you convert assets into cash quickly? Ex: 2.2 = $2.20 cash for every $1 debt.

 Shares of company ownership.

 A type of research that focuses not on the customer but on the business as a whole to provide a broad perspective.

Which of the following is NOT a key principle of personal selling?