A prime contractor provides a turnkey solution, so-called because the buyer only has to turn one key to get the job done.

Consumers who experience money constraints are prone to multitasking.

According to the research conducted by Jennifer Aaker, one of the five traits of a product’s brand personality is its physical structure.

More than 90 percent of future population growth is projected to occur in the less developed countries.

Brand personality is the specific mix of human traits that may be attributed to a particular brand.

For an employee at an organization, an annual appraisal can be considered a critical life event that impacts his or her consumption behavior.

Management contracts offer foreign owners the opportunity to manage businesses for a fee.

In the straight rebuy, “out-suppliers” try to get a small order and then enlarge their purchase share over time.

If firms wish to maximize their market share, they should opt for market-skimming pricing.

An increase in the demand for plant and equipment can lead to a much larger increase in consumer demand. This is known as the acceleration effect.