As you know, psychological factors affect the consumer behav…

As you know, psychological factors affect the consumer behavior process. (Think of Maslow’s Hierarchy of Needs.) For example, a Michelin Tires advertisement shows a cherubic baby sitting inside an automobile tire. The advertisement touts the dramatically improved traction of Michelin Radial tires in rain and snow and informs parents of the ways in which the tires will help them protect and ensure the well-being of their children. What consumer needs have the marketers of Michelin attempted to appeal to using motivation?

Generational cohorts share common life experiences, values,…

Generational cohorts share common life experiences, values, attitudes, beliefs, and consumption patterns. These similarities within groups represent opportunities for marketers. For example, what demographic consisting of 75 million people do companies in healthcare, travel, recreation, and retirement living focus on as they continue to retire at increasing rates and demand more of these products and services?