Product strategies are essentially the same for consumer and business markets.

A private exchange is also called c-business because of its relatively more collaborative nature.

Retail outlets are the contact points between the channel members and ultimate consumers.

Analysis of sales performance records helps marketers to find clues to potential problems.

Karen prefers to buy Chemtec’s cleaning products over other brands if they are easily available in the market. Karen is in the brand insistence stage of brand loyalty.

Business products contribute directly or indirectly to the production of other goods and services for resale.

A population, used for market research purposes, is a subgroup of the total sample selected for analysis.

Marketers rarely encounter differences among members of a target group, as they segment potential consumers into homogeneous groups.

All Hispanics speak the single universal form of Spanish.

One of the main goals of internal marketing is to keep the employees informed about corporate goals, strategies, and customer needs.