Census data is an example of primary data.

African Americans possess buying power that nearly equals Hispanics in the United States.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Step outs occur when a company refuses to participate in price escalation between competitors.

The size and organizational form of the marketing research function is usually independent of the structure of the company.

Macy’s is a retail store that focuses on fashion-oriented merchandise, backed by a complete array of customer services. It can be considered as a self-service store.

One-price policies are more likely to be applied in marketing programs based on individual bargaining.

Supplies are also called MRO items.

The secret to choosing the best advertising strategy is developing a message that best positions a firm’s product in the audience’s mind.

Nonverbal cues like body language and tone of voice are important to the communication process.