In new-product development, _____ is the stage at which products that do not meet new-product goals are rejected.

Virtual private networks (VPNs):

An example of a convenience product is a:

A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.

A relatively inexpensive item that requires very little shopping effort is called a _____ product.

The two types of retailing are:

One of the important decisions managers have to make is whether to buy and commit to upgrading its computer equipment every couple of years. One way of avoiding having to buy costly upgrades, which can quickly become obsolete, is to use:

The first step in the new products planning process is:

A basic form of market segmentation that uses such variables as age, education, and income is called:

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.