Customer relationship management systems are more beneficial to retailers than to B2B firms.

National brands sold exclusively by a retail chain are called captive brands.

Price is generally the deciding factor in purchasing raw materials since the costs vary widely across markets.

Karen prefers to buy Chemtec’s cleaning products over other brands if they are easily available in the market. Karen is in the brand insistence stage of brand loyalty.

Trade-ins are seldom used in sales of durable goods.

The pricing strategies seldom influence consumer perceptions of a retailer.

Lifestyle centers seek to offer the intimacy and easy access of neighborhood village retailing with a fashionable cachet.

A company that gathers volunteers to try products and then relies on them to share their experiences with friends and colleagues is adopting a frequency marketing approach.

An excellent brand name or symbol in one country may prove disastrous in another.

The market shares for generic products increase during economic downturns but subside when the economy improves.