The use of media may require international adaptation because media availability varies from country to country.

Companies sometimes initiate price cuts in an attempt to dominate the market through lower costs.

In buyer-seller relationships, the contractual transaction generally shows low levels of trust, cooperation, and interaction.

Selective attention is the tendency to interpret information in a way that will fit our preconceptions.

Price elasticity magnitudes are lower for durable goods than for other goods.

The impact of country of origin is independent of the type of product.

If a society is collectivist, it would imply that the self-worth of the people is rooted in individual achievements.

Smaller packaging and lower sales prices are often critical in markets where incomes are limited.

Price discrimination in all forms is illegal in the United States.

The “customer is king” category of buyer-seller relationship is relatively simple, and one in which routine exchanges with moderately high levels of cooperation and information exchange occur.