Typical sources of internal company data are sales records, financial statements, and marketing cost analyses.

A hypothesis sets the stage for more in-depth research by further clarifying what researchers need to test.

The size and organizational form of the marketing research function is usually independent of the structure of the company.

​Women’s apparel, consumer electronics, and video games top the list of top products sold online.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.

Career counseling session is an example of a pure service on the goods-services continuum.

African Americans possess buying power that nearly equals Hispanics in the United States.

In a stratified sample, each selected subgroup is relatively homogeneous for a certain characteristic.

Psychographic segmentation is the most common method of market segmentation.

During an eighteen-month period, sales of Mercedes automobiles, Carnival Cruise vacations, and Florida real estate increased by at least 20 percent. A marketer might deduce that the business cycle is in the late stages of recovery or experiencing a period of economic prosperity.