Successful customer relationship management systems reduce costs by empowering customers to find the information they need to manage their own orders.

A syndicated service can also be considered a type of limited-service research supplier.

In a cluster sample, each cluster reflects the diversity of the whole population sampled.

Directing consumers to a specific landing page for a marketing campaign, rather than the company’s home page first, helps potential consumers to participate in a conversation with the marketers.

A quota sample is a nonprobability sample divided to maintain the proportion of certain characteristics among different segments or groups seen in the population as a whole.

Analysis of sales performance records helps marketers to find clues to potential problems.

Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

A marketing research firm can provide technical assistance and expertise not available within the contracting firm.

Studying the underlying causes of customer defections, even partial defections, can be useful for identifying problem areas that need attention.

Firms usually decide whether to conduct a marketing research study internally or through an outside organization based on cost, reliability, and accuracy of the data collected by the outside firm.