Please use the following information for the next 3 question…

Please use the following information for the next 3 questions. Reeses Peanut Butter Cups retail price point is $2.00. The firm sells the bars to grocery stores via a distributor which takes a 25% margin. Hershey’s total variable costs on the cups are $.40. It’s cost of goods sold is $.30. The retailer’s margin is 30%.  

You have determined you want to buy an advanced hybrid vehic…

You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford’s website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile?

Best Foods Co. is considering expanding beyond the regional…

Best Foods Co. is considering expanding beyond the regional market segments now served by its Hellmann’s mayonnaise. One criterion management wants to use to evaluate potential new geographic market segments is whether additional real estate must be purchased or leased to serve new segments. This is an example of which criterion used to select target market segments?