A revolutionary health monitoring device was launched last y…

A revolutionary health monitoring device was launched last year and initially adopted by a small group of tech enthusiasts, but adoption has stalled lately. The product has started to lose its novelty for the early market (innovators and early adopters) and the pragmatists (early majority) aren’t yet sure that it offers sufficient value. What stage of the Market Development Life Cycle is the health monitoring device in?

SkyeAir, a commercial airline, uses sophisticated software t…

SkyeAir, a commercial airline, uses sophisticated software to continuously update ticket prices based on how many seats remain on a flight, how close the departure date is, historical demand patterns, and competitor pricing. Two passengers sitting next to each other on the same flight might have paid vastly different amounts for their tickets. What pricing strategy is SkyeAir using to maximize revenue based on fluctuating demand and booking behaviors?