1. A hypothetical scenario involving Toyota Camry’s advertising in Business Week magazine is given in the table below. The table provides information on exposures to the ads by 10 households over a four week period. Calculate the Reach, Frequency, and Gross Rating Points for this four week period. Commercial Exposure Schedule for a 4 Week Period Target-Audience Household A B C D E F G H I J week 1 X X X X X week 2 X X X X X X week 3 X X X X X week 4 X X X X Compute the Reach of this schedule below. Please show your work : (3 points)

How does a traditional coupon work?

_____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended.

A fair die is rolled. What is the probability of rolling a number greater than 4? Provide your answer as a decimal rounded to two decimal places (do not use fractions or percentages).   HINT: Remember a standard six-sided die has the numbers 1, 2, 3, 4, 5, and 6.  

What is the main purpose of hypothesis testing in statistics?

What is the primary purpose of a randomized experiment?

A hospital surveys patients on whether they had high blood pressure and whether they were admitted to the ER. Which statistical test should be used to analyze this data?

EXTRA CREDIT QUESTION: What is a normal gingival sulcus depth for a feline?

Which lab finding in an HIV-positive client should be reported immediately?

The Müller’s ratchet hypothesis to explain sex suggests that…